About STAR CITY CAPITAL:

Virginia’s RV Park Investment Experts

Our Mission:

Growing Businesses & People

At Star City Capital, we don’t just invest in RV parks, campgrounds and hotels—we transform them. Our proprietary Love to Work System combines 20+ years of business consulting (from founder Buddy Rathmell), Rockefeller Habits, and OKR-driven strategies to maximize profitability while fostering healthy, high-performance cultures.

Why hospitality?

Ability to use TikTok and others to grow a brand.
Stable regulatory environment for campground investments
Proven ROI for park owners and passive investors

The Rathmells RV Park Investment Company

The Love to Work System:

How We Drive Results

1. Fixing the Execution Gap

Did you know?

Only 15% of companies effectively execute their strategy (Harvard Business Review).
Businesses with healthy cultures are 3x more profitable (Forbes).

Our system ensures clear vision, disciplined execution, and measurable growth for every RV park we acquire.

2. Our Framework

We combine:

Best Business Practices (industry-specific benchmarks)
Tailored Growth Strategies (unique to each Virginia park’s market)
People-First Culture (coaching, accountability, and energy management)

Result: Higher profits, happier teams, and scalable operations.

How We Implement Change (12–15 Months)

For every RV park or campground investment in Virginia, we deploy:

Awareness – Aligning teams on vision, strengths, and opportunities.
Accountability – Metrics-driven performance tracking.
Aggregation of Marginal Gains – Small, consistent improvements = big wins.
Coaching – At all levels, from managers to frontline staff.
Tools & Systems – Streamlining operations for efficiency.

We're here to answer your questions and help you get started.

Benefits for RV Park Owners & Investors

Our system helps hospitality businesses:

Simplify operations with lean, scalable systems.
Boost revenue by fixing sales, marketing, and pricing strategies.
Reduce stress for owners/managers (we handle heavy lifting).
Attract talent by creating workplaces people love.

For Passive Investors:

Hands-off ownership with professional management.
Tax-advantaged cash flow from depreciation benefits.
Annual liquidity options (flexible exits).

Testimonials

"I invested in one of Buddy's hospitality businesses and was very happy with my return on investment of 15% after one year of operations and I highly recommend him for your investment goals."